About
Hi, I’m Xinyi Liew (or also known as XY) — a multi-disciplinary senior creative based in Singapore with over 9 years of experience in UI/UX, Art direction, and Illustration.
Over the years, I have had the opportunity to collaborate with both local and international brands alongside award-winning studios such as Tuber Productions, Papier Blanc and Qu’est-ce que c’est design, creating everything from digital campaigns to editorial visuals.
My approach blends creativity with strategy, whether it's designing intuitive user experiences, crafting visual identities, or telling stories through illustration. I enjoy working across different mediums and always love a good design challenge.
Experience
UI/UX
Creative Design
Illustration
Senior Creative
9+ Years of Experience
9+ Years of Experience
Education
Temasek Polytechnic
Specialist Diploma in Integrated Digital Communication
Oct 2020 – Oct 2021
Specialist Diploma in Integrated Digital Communication
Oct 2020 – Oct 2021
Temasek Polytechnic
Diploma in Visual Communication,
Branding Major
Apr 2013 – Apr 2016
Diploma in Visual Communication,
Branding Major
Apr 2013 – Apr 2016
Skillsets
Wireframing
UI Prototyping
Interaction Design
Interaction Prototyping
Creative Direction
Brand Strategy
Corporate Identity
Digital + Traditional Illustration
Motion Graphics
UI Prototyping
Interaction Design
Interaction Prototyping
Creative Direction
Brand Strategy
Corporate Identity
Digital + Traditional Illustration
Motion Graphics
Software Proficiencies
Adobe Creative Suite:
After Effects
Adobe XD
Illustrator
InDesign
Lightroom
Photoshop
Premiere Pro
Figma
HTML/CSS
Procreate
Cinema 4D
After Effects
Adobe XD
Illustrator
InDesign
Lightroom
Photoshop
Premiere Pro
Figma
HTML/CSS
Procreate
Cinema 4D
Awards/Achievements
PSA International Annual Report 2020
Gold in Multimedia / Website Design
Conqueror Design Contest
2015 – 2016
Hokkien Heritage, Studio Project 2 Participation
Crowbar Awards 2016 (Advertising)
Hokkien Heritage, Studio Project 2
Participation
Gold in Multimedia / Website Design
Conqueror Design Contest
2015 – 2016
Hokkien Heritage, Studio Project 2 Participation
Crowbar Awards 2016 (Advertising)
Hokkien Heritage, Studio Project 2
Participation
Nov 2020 — Present
Tuber Productions
Senior Designer
+ Design and maintain responsive websites, including social media content to enhance user experience and engagement.
+ Create visually engaging graphics, illustrations, and multimedia assets for Tuber’s subsidiary brands (Offshoots Academy and whOA!) and clients.
+ Collaborate on creative campaigns and support the design and development of OA’s AI writing tool (whOA!).
+ Design, develop and maintain the front-end of the company website (tuber.sg).
+ Mentor junior team members to deliver high-quality design work.
Key clients: Public Service Division Singapore, Temasek Foundation, SG Innovate, GovTech, PSA Singapore.
Senior Designer
+ Design and maintain responsive websites, including social media content to enhance user experience and engagement.
+ Create visually engaging graphics, illustrations, and multimedia assets for Tuber’s subsidiary brands (Offshoots Academy and whOA!) and clients.
+ Collaborate on creative campaigns and support the design and development of OA’s AI writing tool (whOA!).
+ Design, develop and maintain the front-end of the company website (tuber.sg).
+ Mentor junior team members to deliver high-quality design work.
Key clients: Public Service Division Singapore, Temasek Foundation, SG Innovate, GovTech, PSA Singapore.
Sep 2020 — Oct 2020
The Universe Fantastic
Art Director
+ Conceptualise, propose and execute the overarching art direction for digital brand marketing and advertising materials.
+ Work closely with marketing and communications team to deliver impactful campaigns.
Key clients: AIA Singapore, AYP Group, Siemens.
Art Director
+ Conceptualise, propose and execute the overarching art direction for digital brand marketing and advertising materials.
+ Work closely with marketing and communications team to deliver impactful campaigns.
Key clients: AIA Singapore, AYP Group, Siemens.
may 2016 — july 2020
Papier Blanc Design
Senior Graphic Designer
+ Conceptualise and execute engaging digital marketing visual assets for high-profile client campaigns.
+ Coordinate with internal teams, external vendors or stakeholders to deliver high-quality assets on time.
+ Mentor junior team members to deliver high-quality design work.
Key clients: VISA Singapore, Yahoo Singapore, Facebook Singapore, Grab.
Senior Graphic Designer
+ Conceptualise and execute engaging digital marketing visual assets for high-profile client campaigns.
+ Coordinate with internal teams, external vendors or stakeholders to deliver high-quality assets on time.
+ Mentor junior team members to deliver high-quality design work.
Key clients: VISA Singapore, Yahoo Singapore, Facebook Singapore, Grab.
Aug 2015 — Nov 2015
Qu’est-ce que c’est design
Design Intern
+ Conceptualise and execute engaging digital and print collaterals for clients.
+ Coordinate with internal teams, external vendors or stakeholders to deliver high-quality assets on time.
Key clients: M1 Fringe Festival, British Council, Reaching Out and ISEAS.
Design Intern
+ Conceptualise and execute engaging digital and print collaterals for clients.
+ Coordinate with internal teams, external vendors or stakeholders to deliver high-quality assets on time.
Key clients: M1 Fringe Festival, British Council, Reaching Out and ISEAS.